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Marketing

Patrons with giant library card at festival

Core to the success of your library, effective marketing does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country.  

Self-paced courses and webinar recordings on this topic are freely available in the WebJunction Course Catalog.

Photo: Multnomah County Library, CC BY-NC-ND 2.0

Most Recently Added

Expanding collections with a Library of Things

Publish Date: News / 21 August 2024

Everybody loves a Library of Things. Stories about these popular lending libraries are popping up all over mainstream and social media. Community members are heading to their local library branch to borrow everything from cookware and tools to prom d...

Seasonal selections: Summer reading list and book display roundup

Publish Date: News / 25 June 2024

Libraries in the northern hemisphere are diving into a vibrant season of summer reading, and we want to spotlight some of your creative book displays, reading lists, and other reading initiatives. Check out how other libraries are commemorating Audio...

Data storytelling 101

Publish Date: Webinar / 18 June 2024

This webinar provides an orientation to data storytelling that centers cultural humility while leveraging storytelling dynamics.

Adopt-a-Shelf program lets students create book displays

Publish Date: News / 12 April 2023

Libraries can offer safe, welcoming spaces for young people to access resources and programming, explore their interests, and connect with peers. And these benefits can be even more impactful when young people feel like they can actively contribute. ...

Libraries get reel: Connecting to community with short videos

Publish Date: News / 7 March 2023

The Milwaukee Public Library has been making headlines for their creative TikTok posts that have reached millions of people. After opening their account in summer 2022, it didn’t take long for their posts to start going viral. And everyone gets in on...

Build New Community Connections with Partnership Marketing

Publish Date: News / 13 December 2022

Most high-level library marketing goals aim to expand services into new communities and increase engagement with current users. But traditional library marketing is often geared toward reaching people who already know and love the library. Partnershi...

Connecting Libraries and People through the New WorldCat.org

Publish Date: News / 19 October 2022

Libraries have always been trusted spaces in our communities, and the events of the past several years have brought more attention to the important work they’re doing. News stories highlighted the creative ways libraries mobilized to offer vital reso...

Community engagement

Where do you go for inspiration? Invigorate your community engagement efforts with advice from library leaders.