Marketing
Core to the success of your library, effective marketing does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country.
Self-paced courses and webinar recordings on this topic are freely available in the WebJunction Course Catalog.
Most Recently Added
Expanding collections with a Library of Things
Publish Date: News / 21 August 2024
Everybody loves a Library of Things. Stories about these popular lending libraries are popping up all over mainstream and social media. Community members are heading to their local library branch to borrow everything from cookware and tools to prom d...
Seasonal selections: Summer reading list and book display roundup
Publish Date: News / 25 June 2024
Libraries in the northern hemisphere are diving into a vibrant season of summer reading, and we want to spotlight some of your creative book displays, reading lists, and other reading initiatives. Check out how other libraries are commemorating Audio...
Data storytelling 101
Publish Date: Webinar / 18 June 2024
This webinar provides an orientation to data storytelling that centers cultural humility while leveraging storytelling dynamics.
AI and libraries: Enhancing services and engaging communities
Publish Date: Webinar / 9 August 2023
Learn about AI fundamentals, its relevance to libraries of all sizes and types, and how it can enhance services and engage communities.
Designing for Diversity in Your Library’s Communications
Publish Date: Webinar / 13 July 2023
Motivations, ideas, and inspiration for supporting diverse populations and creating community with care.
Adopt-a-Shelf program lets students create book displays
Publish Date: News / 12 April 2023
Libraries can offer safe, welcoming spaces for young people to access resources and programming, explore their interests, and connect with peers. And these benefits can be even more impactful when young people feel like they can actively contribute. ...
Libraries get reel: Connecting to community with short videos
Publish Date: News / 7 March 2023
The Milwaukee Public Library has been making headlines for their creative TikTok posts that have reached millions of people. After opening their account in summer 2022, it didn’t take long for their posts to start going viral. And everyone gets in on...
Build New Community Connections with Partnership Marketing
Publish Date: News / 13 December 2022
Most high-level library marketing goals aim to expand services into new communities and increase engagement with current users. But traditional library marketing is often geared toward reaching people who already know and love the library. Partnershi...
Library of Things: The What, Why, and How of Lending Objects
Publish Date: Webinar / 19 October 2022
Explore all aspects of hosting a Library of Things, including selecting, budgeting, cataloging, displaying, sustaining, and marketing.
Connecting Libraries and People through the New WorldCat.org
Publish Date: News / 19 October 2022
Libraries have always been trusted spaces in our communities, and the events of the past several years have brought more attention to the important work they’re doing. News stories highlighted the creative ways libraries mobilized to offer vital reso...
Community engagement
Where do you go for inspiration? Invigorate your community engagement efforts with advice from library leaders.