Learn how to take the next steps toward amplifying your library’s social media program. During this third webinar in our social media series, we’ll discuss best practices in growing your library's social media program and managing user engagement. You’ll learn tips on assessing your library’s audience based on their preferred platforms and ideas for converting your in-person library community into an online community.

This webinar is part three in a series hosted in collaboration with TechSoup.

Presented by: Lisa Bunker, Social Media Librarian, Pima County Public Library (AZ); and Cesar Garza, Reference Librarian, Chair Social Media Team, Austin Public Library (TX)

Access Recording

• View Webinar Recording (You will be prompted to login to our free Course Catalog.)

Webinar Attachments

• View slides (pdf)
  
• View chat (xls)
• View captions (txt)
  
• Webinar Series Learner Guide (pdf) Use alone or with others to extend your learning.
• Handout: 10 Questions for Social Media Inspiration (pdf)
  
• Quiz: Mapping Goals to Social Media Posts (pdf)
• Handout: Be the Show and Not the Commercial (pdf)
• Handout: Facebook Event to Story Challenge (pdf)

Related Resources and Links

• TechSoup
  
  • TechSoup Technology Donations for Libraries
  • TechSoup Hardward Donations
• Final report of the Social Media and Libraries Survey
• Part 1 in the series, Getting Started with Social Media for Your Library
• Part 2 in the series, Social Media Analytics: What to Measure and Why
• Social Media Policy Examples
• Connect with others in Facebook groups: Libraries & Social Media
• Links shared in presentation
  • Austin Public Library
  • Organic Reach on Social Media is Declining—Here’s What to Do About It
    
  • New Study Finds Facebook Page Engagement Has Declined 20% in 2017
  • Top 10 Video Marketing Trends And Statistics Roundup 2017
• Shared in Chat
  • Airtable (Lisa's team uses for social media scheduling)
    
  • IFTTT (a free platform that helps you do more with all your apps and devices)
    
  • Padcaster for live video with an iPad
    
  • Paulding County Carnegie Library featured their genealogy area in a Facebook cover video.
    
  • Two YouTube videos about livestreaming to Facebook and YouTube at the same time: via Godream and Wirecast
  • Seekonk Public Library hosts a readers advisory video series every Monday - My Review Monday and their first livestream was about their Library Garden
  • WebJunction's Social Library series, for inspiration! Including Milwaukee Public Library's livestream of luche libre event.
  • The Sharable Clique group on Facebook