1. Plan a case statement for your library. Remember that a well-crafted case statement includes a need statement, a goal statement, a proposed solution, and a credentials statement.

 

NEED STATEMENT:

 

 

 

 

 

GOAL STATEMENT:

 

 

 

 

 

 

PROPOSED SOLUTION:

 

 

 

 

 

 

CREDENTIALS:

 

 

 

 

 

 

 

 

2. Write your case statement. Remember to use clear, people-centered language that is as jargon free as possible. Use hard and soft data to make your case and appeal to both the emotions and the minds of funders.

 

 

 

 

3. Create a funding pyramid for your campaign. Based on your contacts, consider who can give and at what levels. Add rows to the chart as needed.

 

Gift  Range	No. Gifts Required	No. Prospects Required	Subtotal	Cumulative Total	Cumulative Percentage
Totals:

 

4. Now that you know how many donations and potential donors you will need, create a circle of influence for your library. Place your library at the center of the circle and build it out, starting with your board and most active volunteers.