If you want to attract Latino and Spanish-speaking families to your library, the instinct is to launch a bilingual or Spanish-language storytime. It’s the “if we build it, they will come” logic for attracting community members who are not being served by the library. Libraries may be disappointed to discover that it doesn’t necessarily work that way. In this webinar, recognize the critical role that outreach plays in bridging the gap between Latino and Spanish-speaking families and library services. Hear real-world examples of outreach strategies from librarians who successfully connected with their Latino and Spanish-speaking communities, and learn a basic outreach process that you can adapt for your own community.

Presented by: Katie Scherrer, Connected Communities, consultant and co-author of Once Upon a Cuento: Bilingual Storytime in English and Spanish; and Lauren Simon, Community Librarian, Tualatin Public Library

Access Recording

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Webinar Attachments

• View slides (pdf)
• View chat (xls) 
• View captions (txt)
• Learner Guide (doc) Use alone or with others to extend your learning.

Related Resources and Links

• Once Upon a Cuento: Bilingual Storytime in English and Spanish
• Connected Communities
• On WebJunction:
  • Spanish Speakers
    • Spanish Language Outreach Program Workshop Curriculum
    • Community Leader Interview Guide
  • Outreach
    
  • Serving Diverse Community Where They Are (Jan 2016 Webinar)
• Pew Research Center - Hispanic Trends
• REFORMA (The National Association to Promote Library and Information Services to Latinos and the Spanish Speaking)
• ¡Colorín Colorado! - Bilingual website for educators and families of English language learners (including A Guide for Engaging ELL Families: Twenty Strategies for School Leaders)
• Books
  • ¡Bienvenidos! ¡Welcome! A Handy Resource for Marketing Your Library to Latinos by Susannah Byrd (see excerpts on WebJunction: Outreach and Publicity for Spanish Speakers -forward by Carol Brey-Casiano and Four Keys to Successful Marketing to Spanish Speakers)
    
  • ¡Hola, amigos! A Plan for Latino Outreach by Susana Baumann
  • Serving Latino Communities: A How-to-Do-It Manual for Librarians by Camila Alire and Jacqueline Ayala
• Jumpstart Your Outreach Plan OLA 2016 Conference Session Materials