Now that you are using social media to engage with your community, how do you know if it’s working? If you don’t know where to start when planning your social media metrics, join us to learn the best methods to measure your library's social media outcomes. During this event, you will learn how to establish measurable goals, identify key performance indicators (KPIs), and evaluate your social media results.

This webinar is part two in a series hosted in collaboration with TechSoup.

Presented by: Molly Bacon, Social Media Manager, TechSoup for Libraries; and Cherise Mead, Librarian III, Marketing Team Lead, Mesa Public Library (AZ)

Access Recording

• View Webinar Recording (You will be prompted to login to our free Course Catalog.)

Webinar Attachments

• View slides (pdf)
  
• View chat (xls)
• View captions (txt)
  
• Webinar Series Learner Guide (pdf) Use alone or with others to extend your learning.
• Social Media Analytics Practice Workbook (xls)
• Facebook Spending ROI Case Study (pdf)

Related Resources and Links

• TechSoup
  
• Final report of the Social Media and Libraries Survey
• Part 1 in the series, Getting Started with Social Media for Your Library
• Part 3 in the series, Going Deeper with Social Media
• Social Media Policy Examples
• Connect with others in Facebook group: Libraries & Social Media
• WebJunction's Social Library series and Geek the Library Facebook page
  
• Cutting Through the Social Media Jargon: What Are Reach, Impressions and Engagement?, ADWEEK
• Excel Resources/Learning
  • GCFLearnfree.org
  • Microsoft Excel Help Center
  • LinkedIn Excel Training and Tutorials
• Library Marketing and Communications Conference and Discussion Group on Facebook
• Coursera: Digital Marketing courses (University of Illinois)
• ADWEEK
• Fast Company
• It's Nice That
• Techopedia definition of Social Media Analytics (SMA)
• 2017 Social Media Industry Benchmark Report
• From Hootsuite, How to Set Social Media Goals—And Reach Them
• Sprout Social: Social Media Demographics to Inform your Strategy
• Buffer Social: 9 Social Media Goals You Can Set for Your Business (and How to Track Them) 
• How Libraries Are Using Social Media, American Libraries
  
• Google URL Builder: How to Track Campaigns in Analytics, Orbit Media Studios
• Free Excel Template Reports: https://coschedule.com/blog/social-media-report-template/
• Content Publishing, Listening, & Analytics Reporting Platforms:
  • Hootsuite
  • Buffer
  • CoSchedule
  • MavSocial
  • SocialPilot
  • Socialoomph
  • Free Alerts on Your Brands Mention & Keywords: Talkwalker