Documents
- Marketing Planning Guide (PDF)
- Marketing Plan Template (PDF)
- Marketing Plan Template - Editable (PDF)
- Marketing Ideas (PDF)
Marketing Planning Guide and Template
Last Modified: 25 June 2015
A written plan will help you and your team organize activities and promotions, and successfully implement your overall campaign.
Partner with Schools
Last Modified: 25 June 2015
Partnering with area schools for your awareness campaign is a natural fit. Be sure to make the most of your efforts and reach this target audience.
Pitch to Your Local Media
Last Modified: 25 June 2015
The media can play an important role in expanding awareness of your campaign. Build on the relationships you already have or use your campaign to make a connection with the appropriate media professionals in your community.
Print Advertising Schedule Tips
Last Modified: 25 June 2015
Try to use a print advertising schedule that allows for consistent placement of the ads over a period of time, to increase public awareness about your campaign.
Sample Social Media Posts
Last Modified: 25 June 2015
Whether you elect to reference Geek the Library, substitute the word “passion” for “geek”, or simply follow the Advocacy in Action framework, you’ll want to ramp up your social media efforts.
Shift Messaging for More Impact
Last Modified: 25 June 2015
Communicate that your awareness campaign is about the value of the library and the funding challenges many libraries face.
Success for Small Libraries
Last Modified: 25 June 2015
A local awareness campaign can benefit any public library—regardless of size, location or budget. The Advocacy in Action framework is easy to implement and has been used in many small communities.
Summer Reading and Your Awareness Campaign
Last Modified: 25 June 2015
Your youth summer reading initiative and your local awareness campaign can work hand‐in‐hand and allow for many fun opportunities to engage young readers and get their parents to pay attention to the campaign.
- 5 Things to Say About Campaign Cards (PDF)
- Factsheet about Libraries (PDF)
- Launch Press Release: Geek Example (PDF)
- Launch Press Release: General Example (PDF)
Talking Points and Press Release
Last Modified: 25 June 2015
The public library is a valuable and popular community resource—in most communities, it is the most visited and used public resource.
