Read about the importance of branding and marketing in the library. Topics include identifying stakeholders, understanding the target audience, and developing a marketing plan.

In recognition that a brand is an important asset, Harris County Public Library created a brand manual. The goal is to present a unified and consistent image to the public, so they are able to recognize Harris County as a library system.

Use this marketing toolkit to let the job-seekers in your community know what a wealth of resources and services the library has to offer.

How to write a press release that news editors will pick up and use word-for-word. Includes examples, an exercise, and a template

The author looks at the importance that marketing can play for rural libraries. The article outlines the six clear steps that any library can take towards implementing an effective marketing plan.